Sage Rebranding

Sage ERP Accpac will launch as Sage 300 ERP as Sage Software rebrands

In 2012 the names of many of Sage's core accounting and ERP lines, including Sage Accpac, will be changing. These products will be identified with a numbering approach where higher numbers denote increasing levels of product capability or sophistication. The new name for Sage Accpac will be Sage 300. We recognize that many have been using the software - with their very familiar brand names! - for many years, and you’ll want to know very clearly what to expect,  how each product lines is affected, when the change will occur, and what you can expect to see in communications.

MAS 500 will launch as Sage 500 ERP

In 2012 the names of many of Sage’s core accounting and ERP lines, including Sage ERP MAS 500, will be changing. These products will be identified with a numbering approach where higher numbers denote increasing levels of product capability or sophistication. We recognize that many have been using the software—with their very familiar brand names!—for many years, and you’ll want to know very clearly what to expect, how each product lines is affected, when the change will occur, and what you can expect to see in communications.

MAS 90 will launch as Sage 100 Standard ERP. MAS 200 will launch as Sage 100 Advanced ERP

In 2012 the names of many of Sage’s core accounting and ERP lines, including Sage ERP MAS90 & MAS200, will be changing. These products will be identified with a numbering approach where higher numbers denote increasing levels of product capability or sophistication. We recognize that many have been using the software—with their very familiar brand names!—for many years, and you’ll want to know very clearly what to expect,  how each product lines is affected, when the change will occur, and what you can expect to see in communications.

As a follow up to an earlier post on Sage Software’s rebranding plans, we share via Forbes, this video interview with Dennis Frahmann – Sage’s EVP of Corporate Marketing, where he explains  the philosophy behind the rebranding strategy. In a related update, today  Sage Software will begin communicating the brand transition to you, our clients.

Sage Abra will launch as Sage HRMS

In 2012 the names of many of Sage’s core product lines, including Sage Abra HRMS, will be changing. We recognize that many have been using the software—with their very familiar brand names!—for many years, and you’ll want to know very clearly what to expect, how each product lines is affected, when the change will occur, and what you can expect to see in communications.

If you’re currently a user of Sage Abra Suite, there is no change to your product name. The name will remain Sage Abra Suite. If you’re a Sage Abra SQL HRMS customer, you’ve no doubt already seen a transition to the new product name, Sage HRMS, with the release of the new version, Sage HRMS 2012, Sage's flagship human resources management system.