
Yesterday Nucleus Research, a renowned technology research firm, had a press release stating that Customer Relationship Management (CRM) applications have a $5.60 return for every $1.00 invested in CRM. Those of us in the industry that are intimate with implementing CRM have seen how customers can benefit greatly from the right approach to using CRM as a strategic tool for operational excellence within many firms. The major shift that we are now seeing is that firms are no longer trying to decide whether or not CRM has value and more interested in how to leverage the technology for the biggest benefit to the organization.






